We believe we can all make a difference.
We're changing the way you shop for engagement rings-forever.
Our Story
ALENIJEWELLRY started in 2022 when our founders realized the Lab-grown diamond market wasn’t offering GIA-graded, high-color, and high-clarity diamonds for a reasonable price. Typically, diamonds change hands between dealers and middlemen before landing at the end consumer, which results in higher prices. Utilizing our history as a natural diamond manufacturer, we seized the growing popularity of lab-grown diamonds to pivot from wholesaling natural diamonds out of our overseas office to creating a retail-facing, direct-to-consumer storefront based out of New York City. Combining our 60 years of diamond-cutting experience, more efficient supply chain, and vapid approach to social media marketing, we are able to pass on savings to the end consumer while providing a long-lasting product that can be passed down for generations to come.
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Our Purpose
Two years ago, our founder ALENI was a university teacher majoring in vocal opera. Today, ALENIJEWELLRY is proud to be the fastest growing engagement ring company in China. Our passion for diamonds and exceptional design drives us to deliver exceptional products and experiences at every step.
At the core of ALENIJEWELLRY is technology and compassion, which are essential to our mission to enhance life's important moments. We proudly use lab-grown diamonds and ethically sourced materials to create each ring, ensuring affordable prices without compromising quality. Our meticulous process is entirely carried out in Hong Kong, ensuring that every piece meets our strict standards before leaving our hands.
We’re Doing Diamonds Differently
Manufacturing In House
One of the standout features of ALENIJEWELLRY is that we are not just a jewelry retailer; we are the manufacturer of our lab-grown diamonds. This unique position allows us to eliminate unnecessary intermediaries and associated markups, bringing you exquisite lab-grown diamonds at remarkably competitive prices. By sourcing directly from us, you enjoy significant cost savings and assurance that your diamond is crafted with the utmost care and expertise
Expert Gemologists:Our team is as committed to you as you are to your loved ones. Every diamond and product has been meticulously curated and inspected to guarantee exceptional quality and craftsmanship in every detail. Have questions? We’re always here to assist you.

Jessica Brown
CustomerMy friend in China recommended me to buy this brand. I am very satisfied with the ring and the packaging is also very beautiful. I was very excited when it arrived by express delivery.

Caleb Hoffman
CustomerVery beautiful diamond rings, my husband and I are very satisfied

Bradley Kim
CustomerThe diamond ring I chose for my wife when proposing to her is very beautiful. The proposal was very successful and the communication with the customer service was very smooth. I will order another diamond ring next time.
Customer Reviews👆🏻
Our references: A few of the thousands of happy customer reviews...